Did You Even Go to the Concert If You Didn't Post About It? A Field Report From the Age of Secondhand Fun
Photo: Hannah Rodrigo hannahrodrigo, CC0, via Wikimedia Commons
Let me paint you a picture of a modern American concertgoer. The show starts at 8. Their prep started at 2. By 4:15, the group chat has received no fewer than eleven outfit options, each photographed in a full-length mirror with the caption 'thoughts??' and one (1) crying-laughing emoji from their best friend, which means 'absolutely not' in group chat Braille.
By 6, they've voted via emoji reaction on whether to eat before or after. By 7:30, they're at the venue taking a photo of the marquee that forty other people are also photographing. By 9, the headliner is halfway through their set and our hero has filmed four stories, posted one, deleted it, and re-filmed it in portrait because the first one looked 'too dark.'
The show was, by all accounts, incredible. Nobody in this story would know, because nobody watched it.
The Group Chat Is the Real Venue
Here's the thing nobody says out loud: the concert is now a group project, and the group chat is the classroom. You don't just attend an event anymore — you attend it collaboratively, with real-time commentary from people who are at home in pajamas watching your stories like it's a nature documentary.
"ARE YOU THERE RIGHT NOW" — no, Brittany, I'm filming this from my couch, obviously I'm there.
"OMG THE VIBES" — thank you, Devon, the vibes have been noted and will be reported to you in three-minute intervals.
There's a genuine comfort in this, to be fair. Live music is expensive, parking is a scam, and the beer costs more than my first car payment. Having your people digitally along for the ride makes the whole circus feel less lonely. It's the modern version of holding someone's hand during the scary part of the movie, except the movie is a 90-minute set and the hand-holding is a string of fire emojis.
But somewhere in there, the math flipped. The reaction to the event became more important than the event. The concert is now the content; the content is not about the concert.
Proof of Fun: The New Currency
We've invented a whole economy of evidence. You didn't just see your favorite artist — you must produce receipts. A wristband photo. A ticket stub screenshot. A video of the crowd singing the bridge, ideally with your voice screaming along in a way that sounds like a smoke alarm with feelings.
And here's the twist: the video is never for you. Nobody rewatchs their own concert footage. Be honest. You have 73 videos from various shows and you have watched exactly zero of them, including the one where your thumb covered the entire lens for a full minute. That footage exists for one purpose: to be broadcast. Proof of fun. A notarized affidavit that yes, I was there, and yes, I have a personality.
The shaky phone-in-the-air shot has become its own art form at this point — a genre of cinema where the plot is "a chorus happens" and the cinematography is "an earthquake filmed from inside a washing machine." And we all keep making them. Every single one of us. Spielberg we are not.
So Were We Actually There?
Here's where I'm supposed to get preachy and tell everyone to put their phones down and live in the moment. I'm not going to do that, because I've tried it, and the moment I put my phone away I immediately spent the rest of the night thinking about how I should be filming this.
That's the actual problem. Not the posting — the split screen. Half of your brain is at the show. The other half is managing the broadcast: framing, filtering, anticipating how it'll land in the chat. You're simultaneously the star and the social media manager of your own night out, and the job comes with no dental.
There's a word for being somewhere and constantly narrating it to an absent audience: it's called being a tour guide of your own life. And honestly? Sometimes that's fine. Sometimes the group chat reaction IS the fun. Some of my favorite concert memories are actually texts I received during concerts, including one that just said "YOUR STORY IS MAKING ME CRY AND I'M AT TARGET."
But if we're being real with each other — and this is a safe space, mostly — there's a version of the night where you watch the whole show through a screen the size of a Pop-Tart, spend half of it composing captions, and walk out with a camera roll full of evidence of a good time you only half-experienced.
A Modest Proposal (Do As I Say, Not As I Do)
Here's my humble suggestion, and I want full credit for the hypocrisy of proposing it: pick one moment. One song. Film it, post it, tag your friends, get your fire emojis, collect your proof of fun. Then put the phone in the pocket — the zipped pocket, the one with the commitment — and be a mammal at a concert for the rest of the night.
Scream the wrong lyrics. Sweat on a stranger. Watch the actual human being who flew to your city do the thing you paid $140 to see with your own unfiltered eyeballs.
The group chat will survive a 90-minute content drought. I promise. And if it can't? That's not a friendship, that's a subscription service, and you should cancel it.
The front row used to be the best seat in the house. Now the best seat is wherever your phone is — and the show you're missing is the one happening three feet in front of your face.
See you there. I'll be the one filming.